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What Should I Sell
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What Should I Sell

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逐字稿 • 摘要
What Should I Sell
What Should I Sell
MoreMozi
English (auto-generated)
12.56s
00:00 - 00:01 So, let's say someone's listening to 00:00 - 00:03 this and they're thinking, all right, 00:01 - 00:04 cool. I know I I like I've I've read 00:03 - 00:05 Alex's book, he's telling me he's he's 00:04 - 00:07 he's telling me I've I've got to I've 00:05 - 00:08 got to sell a thing. I don't I don't 00:07 - 00:10 know what to sell. I don't know if I 00:08 - 00:11 have any skills. I don't I don't I don't 00:10 - 00:13 know what I could possibly offer to the 00:11 - 00:14 world. Yeah. How do we How do we break 00:13 - 00:17 that down? 00:14 - 00:18 Yeah, this is actually a topic that I 00:17 - 00:19 covered more in the leads book that's 00:18 - 00:23 coming out soon. 00:19 - 00:23 Soon relative terms, 6 months-ish. 00:23 - 00:27 Everybody knows something, all right? 00:25 - 00:29 And so, the idea is what do you have 00:27 - 00:31 Like everyone has unique 00:29 - 00:33 depths of knowledge in certain areas 00:31 - 00:35 because you've been alive and your eyes 00:33 - 00:38 and ears have taken inputs, period, 00:35 - 00:40 right? And so, I like to think of people 00:38 - 00:42 starting Like so, if you look at Are you 00:40 - 00:45 familiar with Y Combinator? 00:42 - 00:45 Yeah. I say yeah. But yeah. Yeah, so Y 00:45 - 00:48 Combinator is one of the most 00:45 - 00:49 successful, you know, 00:48 - 00:51 I don't know if they're technically VC. 00:49 - 00:54 They're you know, seed capital startup 00:51 - 00:55 investors in Silicon Valley and they 00:54 - 00:57 have a very standard deal structure and 00:55 - 00:58 they have criteria for what they look 00:57 - 01:00 for in companies. And one of the most 00:58 - 01:02 important criteria that they look for is 01:00 - 01:04 past experience. And so, they're okay 01:02 - 01:06 with somebody who's super young, etc., 01:04 - 01:07 but they want to they want you to have 01:06 - 01:09 experience in the industry cuz there's 01:07 - 01:12 just so much ignorance debt that you 01:09 - 01:14 have to pay down if you literally know 01:12 - 01:15 nothing about an industry. Like there's 01:14 - 01:18 just so much Like if your dad was a 01:15 - 01:20 mechanic, you know so much about cars 01:18 - 01:22 just by osmosis of being around a 01:20 - 01:24 mechanic for 18 years. And so, I like to 01:22 - 01:26 think 01:24 - 01:28 past jobs you've held, you will know 01:26 - 01:30 stuff about that industry. Um 01:28 - 01:32 the jobs of your parents are things that 01:30 - 01:34 you will know about that industry. And 01:32 - 01:36 then you've got personal interests. And 01:34 - 01:38 so, I think that if I had put those into 01:36 - 01:40 three buckets, it's like parents stuff, 01:38 - 01:42 past jobs of self, and current 01:40 - 01:43 interests. And so, it's like of those 01:42 - 01:45 three things, 01:43 - 01:47 which of those three buckets do you 01:45 - 01:48 think you could help someone do a thing 01:47 - 01:50 better? 01:48 - 01:51 And so, the idea is 01:50 - 01:53 you want to sell the most valuable 01:51 - 01:55 thing, right? And so, the most valuable 01:53 - 01:56 thing is what is the problem that I can 01:55 - 01:58 can somebody else solve that I could 01:56 - 02:00 charge the most money for or in reverse 01:58 - 02:01 that could make them the most money. 02:00 - 02:03 Um and then I will be able to charge a 02:01 - 02:05 percentage of the money that I'm able to 02:03 - 02:06 make somebody else in this thing. Now, 02:05 - 02:08 that's in a B2B setting. In a B2C 02:06 - 02:10 setting, it would be how valuable do 02:08 - 02:13 people perceive uh the problem that they 02:10 - 02:15 have as, right? Whether it's like I can 02:13 - 02:16 teach music, tons of people want to be 02:15 - 02:17 able to learn how to and if you're 02:16 - 02:19 better, you know, cuz you've had a side 02:17 - 02:19 interest in that, awesome. Maybe you 02:19 - 02:21 have a side interest because you're 02:19 - 02:22 really good at editing the songs. Well, 02:21 - 02:24 there's tons of musicians who would love 02:22 - 02:25 who hate that part and would love to 02:24 - 02:27 have that. So, it's like we all know how 02:25 - 02:29 to do stuff and all we have to do is 02:27 - 02:30 package the thing that we're doing and I 02:29 - 02:31 think the big problem is that people 02:30 - 02:32 expect that they're going to have a 02:31 - 02:34 perfect business, but if you look at the 02:32 - 02:36 track record of all of I can't think of 02:34 - 02:37 an entrepreneur besides Jeff Bezos, 02:36 - 02:39 who's a freak of nature, 02:37 - 02:41 whose first business becomes the most 02:39 - 02:43 valuable business in the world is most 02:41 - 02:46 people have a graveyard of failures 02:43 - 02:48 behind them. And so, the idea is you 02:46 - 02:48 start not with the intent of saying this 02:48 - 02:49 is going to be the one thing I'm going 02:48 - 02:52 to do for the rest of my life, which is 02:49 - 02:53 the fallacy that employees have 02:52 - 02:53 uh that whatever they pick is going to 02:53 - 02:55 be the thing they're going to do for the 02:53 - 02:56 rest of their lives. When in reality is 02:55 - 02:58 I just have to do a thing that I'm good 02:56 - 02:59 enough at that I can learn the game and 02:58 - 03:02 the thing is once you start taking 02:59 - 03:04 steps, the the next step becomes 03:02 - 03:05 illuminated. You trying to think 100 03:04 - 03:07 steps into the future when you have no 03:05 - 03:10 context is is irrelevant because chaos 03:07 - 03:13 is going to break your plan anyways. And 03:10 - 03:14 so, do what you know, exchange I like 03:13 - 03:17 service businesses to start because they 03:14 - 03:18 are the in my opinion the lowest risk to 03:17 - 03:19 start cuz you're just it's just your 03:18 - 03:22 time, right? 03:19 - 03:23 >> So, service businesses meaning Do stuff 03:22 - 03:25 for money. 03:23 - 03:26 Like mowing the lawn or cleaning windows 03:25 - 03:28 or like whatever. 03:26 - 03:29 >> service. Clean houses, like whatever. 03:28 - 03:30 Like all of those are just service 03:29 - 03:31 businesses, right? And they're fine. And 03:30 - 03:34 a lot of people think they need to have 03:31 - 03:36 some novel idea to start a business when 03:34 - 03:37 I mean, the best in my opinion, if 03:36 - 03:39 you're if you're getting into it, the 03:37 - 03:40 best way to start a business is just 03:39 - 03:42 look at what everyone else is doing and 03:40 - 03:45 just try and do it better. Like that I 03:42 - 03:46 mean and there's obvious holes. Like if 03:45 - 03:47 you've if you've gone to if you've 03:46 - 03:50 gotten your dry cleaning, it's like can 03:47 - 03:51 I do this in half the time as this guy? 03:50 - 03:52 If I do the lawn care, what are the 03:51 - 03:54 things people hate about lawn care? Ah, 03:52 - 03:56 they leave the the the trimmings around 03:54 - 03:57 the edges are all are all all shitty, 03:56 - 03:58 the person doesn't speak English that 03:57 - 04:00 well. Like, well, cool. Then I've got 03:58 - 04:02 advantages, right? So, it's like, what 04:00 - 04:04 are things that I already know how to do 04:02 - 04:05 or I have past experience in? 04:04 - 04:06 What things, because I have past 04:05 - 04:07 experience, I know that other people 04:06 - 04:09 struggle with that sucks about this 04:07 - 04:10 thing? And then I will solve that 04:09 - 04:11 specific problem. And it could also be a 04:10 - 04:13 problem that other people solve, too. 04:11 - 04:14 You just try and do a little bit better. 04:13 - 04:16 Like, it's it's it's just not rocket 04:14 - 04:17 science. You know what I mean? And then 04:16 - 04:19 you exchange you start selling your time 04:17 - 04:20 for money. So, yes, you're still trading 04:19 - 04:22 time for dollars. You don't need to read 04:20 - 04:24 read Rich Dad, Poor Dad just yet, right? 04:22 - 04:25 You're still trading time for dollars. 04:24 - 04:27 Right, but the point is that you're 04:25 - 04:30 you're you're trading that time for 04:27 - 04:31 money in order to learn, not to earn. 04:30 - 04:33 You need to earn in order to pay your 04:31 - 04:35 pay your rent, eat, et cetera. But, the 04:33 - 04:37 the major thing you're doing is you're 04:35 - 04:38 paying down ignorance debt. So, the vast 04:37 - 04:40 majority of your income is coming in the 04:38 - 04:42 terms of in in the form of education, 04:40 - 04:44 rather than earning. Real quick, if you 04:42 - 04:45 are a business owner and you're not 04:44 - 04:47 growing as fast as you'd like, I'd like 04:45 - 04:49 to give you a free gift. So, my team and 04:47 - 04:51 I put together the 100 million dollar 04:49 - 04:52 scaling road map, which is basically 200 04:51 - 04:54 hours of us looking over all the 04:52 - 04:56 portfolio companies we've had and what 04:54 - 04:58 stages of growth they went through and 04:56 - 05:00 more importantly, where they got stuck 04:58 - 05:01 and how they got past it. And so, we 05:00 - 05:03 broke it into these 10 stages and we 05:01 - 05:04 made this little kind of quiz thing, 05:03 - 05:05 where if you put in your business 05:04 - 05:07 information, it'll tell you where you're 05:05 - 05:09 at and the most important part for you, 05:07 - 05:10 what to do for each of functions of the 05:09 - 05:12 business across product, marketing, 05:10 - 05:14 sales, customer success, recruiting, IT, 05:12 - 05:16 human resources and finance. And so, no 05:14 - 05:17 matter what you're struggling with, 05:16 - 05:19 someone else has already struggled with 05:17 - 05:21 it and solved it. And so, I'd like to 05:19 - 05:23 give you this thing absolutely free. You 05:21 - 05:24 can go to acquisition.com/roadmap, 05:23 - 05:26 plug in your business information and if 05:24 - 05:28 you want us to actually help you 05:26 - 05:29 deconstruct the business and you're 05:28 - 05:31 trying to scale, we'd love to help you 05:29 - 05:33 out. On the thank you page, you just 05:31 - 05:35 book a call with my team and we will 05:33 - 05:36 look at the business, see if we can help 05:35 - 05:41 and if we can, we'll invite you out to 05:36 - 05:41 Vegas and we'll do this in person live.

Summary

  • 本影片探討了創業者若缺乏明確商業點子或技能時,該如何找到創業切入點。
  • 講者建議從三個面向發掘潛力:個人過去的工作經驗、家庭背景累積的知識,以及個人興趣。
  • 強調創業不必追求完美,重點在於透過執行來「償還無知債(ignorance debt)」,並在實作中不斷修正與學習。
  • 推薦以服務型業務作為起點,因為其風險低,且能透過觀察既有市場的缺失,提供更好的解決方案來創造價值。

Notes

  • 發掘優勢的三個途徑:個人過去的工作經驗、家庭薰陶與背景知識、個人感興趣的領域。
  • 創業的核心邏輯是「解決問題」,你可以透過幫助他人賺錢或節省時間來換取報酬。
  • 不要試圖預測 100 步之後的結果,創業初期最重要的是採取行動,下一步的路徑會在執行中逐漸明朗。
  • 起步時不必尋求創新,觀察現有市場並找出做得更好的機會(優化流程、服務或品質)即可。
  • 初期的商業活動重點在於「學習」而非「賺錢」,透過服務他人來累積產業知識與經驗。

Comments

  • 「我認同 Alex 的觀點:先跨出第一步,剩下的路會自然展開。我從一個利基市場開始,隨著旅程推進,我才發現真正的利基市場和最終產品是什麼。」(20 likes)
  • 「兩個老千走進了播客節目。」(5 likes)
  • 「更多的莫子,更多的靈魂。」(2 likes)
  • 「Ali 是穆斯林嗎?」(2 likes)
  • 「這絕對是最糟糕的。」(1 likes)
  • 「看起來很像 AI 生成的。」(1 likes)
  • 「我認出背景裡那些 KING 的掛圖盒子了 :D」(0 likes)
  • 「大家覺得我應該把高端產品拆分成一個獨立的品牌,還是將中端和高端產品放在同一個品牌下?我很擔心高端產品在對比下會讓中端產品看起來很『廉價』,儘管中端產品的品質也不錯。我是在製造化妝品,你們有什麼建議嗎?」(0 likes)
  • 「我正處於同樣的旅程中 🙌」(0 likes)
  • 「同一個品牌」(0 likes)

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